Become aware of smarter food choices.
We help people understand the nutritional value and the environmental impact of everyday foods. Our tools make complex data easy to explore so anyone can compare options, find better substitutes, and make informed decisions, without needing a background in data or sustainability.
Eathical started with a simple observation: nutrition labels and sustainability reports can be overwhelming, and it is currently difficult to gather clear information about sustainable nutrition. We began prototyping dashboards that unify the most relevant metrics, CO2, water, land use, energy, protein, fiber, and more, into intuitive views. Over time, those prototypes grew into a small suite of tools: a data explorer, a comparison view, a substitution finder and a quiz for learning by doing.
Today, we’re focused on making these tools practical for everyday choices. We keep your experience clean and fast, so the data can do the talking.
Clarity
Clear metrics for every user.
Performance
Fast, responsive and easily readable views.
Impact
Helping people choose what’s good for them and the planet.